Saturday, May 15, 2010

Poker Affiliate Program Marketing: Website Ideas

One of the primary considerations you must have when deciding to become an affiliate is how as a website owner you intend to promote the sites that you advertise. In an industry as large as online gaming or more particularly poker, there is plenty of scope for subject matter and material. One thing that must be considered if you are designing a site specifically with affiliate marketing in mind, and that is how you wish the content to present your advertisements.

There are two distinct opportunities in which to market your site and your products. Essentially if you are attempting to make affiliation a business you can earn serious money from, you have to treat the adverts as your product. Just like a shop online or otherwise might promote particular items in order to maximise profits, so must a successful affiliate. Except the affiliate is actually marketing for another site in order to make their money, and not selling any products for themselves.

The first of the two methods is a rather overt and unashamed promotional website. Offering very little in the way of actual information, you can create a site that bombards visitors with adverts and links. This is a rather simplistic and easy way of marketing sites. It is also the least time consuming option as all that is really needed is a small blurb, a few adverts and some emotive language. Essentially the website becomes a portal to poker establishments, rather than a useful informative site. There is nothing wrong with this in the slightest but it may not produce the results you require.

The second option is a little more secretive and serves a purpose rather than simply being a shameless advertising page. If you create a site dedicated to the game of poker, or just an aspect or particular game within the overall genre (for example Texas hold 'em), you can generate the interest and bring in the required audience. This is a more time consuming and serious approach, requiring some background knowledge and perhaps some monetary investment to make it of the desired quality. If you make a living breathing poker site, there is a good chance that you will be able to attract a number of poker players and as such tempt the potential clientele of the poker sites. By making the language more passionate and interesting a website owner can tempt or persuade their visitors to try and hopefully join a site via their links. This second approach is arguably the more successful of the two. For those fortunate enough to already have a website on poker or a similar subject then the battle is already half won. All that will be needed is to sign up to an affiliate program get your advertisements and start making your website work for you.

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Building Affiliate Marketing Websites the Easy Way

There are some myths in affiliate marketing, which attract a lot of people to it believing they are true. First is they think managing an online business is easy and second, they think that one can make a fortune through online marketing in an instant. Probably not even 10% of those who are into affiliate marketing became rich overnight. There may be some who fortunately achieved overwhelming success in just a short span of time after setting up an affiliate program, but not a majority of them can confidently say they only had luck. Anyone who is successful in this kind of business would say he worked hard to get to where he is right now. Success in affiliate marketing takes time and hard work, but it’s worth it.

If you are planning to start an affiliate program, one of the things you have to consider is having your own website, not just an ordinary website but a professional looking one. How do you build an affiliate marketing website? What are the easy steps to build one? First, you must have already decided on the theme or niche of your website. It would be better if you already have an idea what products or services to promote as this would help you plan the design and lay-out of your web pages. The next thing to do is to choose a domain name and get it hosted. The domain name is a unique name used to label the actual address of your website on the Internet. In deciding what domain name to register, look into the type of products you are endorsing and the theme of your site. Having the right keywords in your domain name would give you better chances of drawing more visitors to your website. Also, choose a top level domain or extension, such as .com because it is more popular. In selecting your web host, consider the security of servers and up time guarantees.

Now, you can start creating your webpages. Don’t be disheartened when you know a little in this field. There are page generation tools and fast launch sites available online; you just have to search for them. Countless online sources could help you build an affiliate marketing website, though you might need time to study and learn the whole process. This is one of the reasons why your site or the products you are going to promote must match your interest. Building your marketing website for the first time would be a lot more fun if you know very well the theme of your site. If you don’t have time to make your own website, you can use templates or purchase readily available websites. The latter, however, is a more expensive option.

Creating an affiliate website on your own would be cheaper and more interesting. In the process of building your website, you may also increase your knowledge in Information Technology and the use of computers, softwares and the Internet. As you educate yourself in these fields, you are increasing your advantage against other affiliate marketers. It helps a lot, though, if you already know the basics in web page development like programming languages and graphics softwares because you can make your site extra corporate-looking, more convenient to use or easier to navigate. Furthermore, if you are knowledgeable and skillful in this area, you can already concentrate more on the content of the page rather than the design.

The key to draw visitors to your website is to have high quality content; thus, the next thing you must pay attention to in building your marketing website is this. There may be several other factors that contribute to the success of your affiliate marketing site, but a good content tops the list. This is precisely the reason why users choose to enter your site. They want to get information and so when they don’t find it, they would definitely go elsewhere. Write interesting articles related to your theme as this would make them frequent your site. If you have already looked for affiliate programs that complement your site, add links to the business sites and other very good informative sites. Links contribute to how well you will be listed in major search engines as well. Also, create pages for the products you are endorsing, but don’t just promote the products by putting hyped-up ads. Keep your readers interested by injecting lots of relevant and useful information. This would make them click the link to the business site and buy the product. Remember that no good content means no frequent visitors, no sales and ultimately, no commission.

Make your site simple yet not without a touch of class in order to make it appear more of a business website rather than a personal website. This would be pleasing to the eyes and more interesting to browse. To help you with the design, you can check some successful online stores to get an idea on how you can make your site look better. Make sure you don’t place too many banner ads since these could distract some site users; and thus, instead of clicking your ad, they might just leave your site and look for other interesting websites. After all, banner ads are not the only means of advertising your products. Now your website is complete, submit its URL to major search engines to increase your traffic.

Grow from where you started. Learn about use of keywords for search engine optimization and apply them in your content. Update your site regularly or add new webpages. Make sure to inform your prospects about the latest updates in your site. You can use newsletters to accomplish this. The Internet offers a huge source of information about just anything, make use of it. Continue to educate yourself on how to improve your website and soon you’ll find yourself successful in affiliate marketing.

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